Treacy Marketing Group’s proprietary brand development product, the Ogee Platform™, marries brand strategy and tactical execution. This groundbreaking product is the brainchild of nationally renowned integrated marketing expert Beth Treacy, founder of Treacy Marketing Group. Beth’s innovative approach is her response to a broken industry model where creative projects are done piecemeal, strategic messaging is absent, and opportunities for financial leverage are totally missed. She believes tactics without strategy are empty expenses, and strategy without tactics will never be implemented. That’s why TMG delivers both in its Ogee Platform™ for a true return on your marketing investment.
The Ogee Platform™ is measurable, scalable and repeatable. Our model creates a branded marketing tool that can be tweaked, adjusted, and modified as priorities shift. We train your internal teams to take the reigns and continue to execute from the brand-aligned tactics and launch strategies we’ve designed.
Let’s face it. Financial risks today are too high to mistake tactics for strategy. Growth is derived from a sound marketing effort that offers the greatest potential for success and optimum ROI.
“No business plan is complete without an Ogee Platform™. Whether you need to develop a new brand, or expand and refine an existing one, you must have a comprehensive strategy with tactics that are rooted in your goals and objectives. The Ogee Platform™ produces results, reduces total costs, and ensures a return on your investment.” –Dana Hokin, Bitter End Yacht Club
In mathematical terms, an ogee is an inflection point where a variable shifts from negative to positive … or vice versa.
We see the ogee reflected in business as the point at which marketshare grows or declines, organizations either enhance their image or detract from it, or a company propels forward or falters. It’s the point at which TMG shifts tired approaches to vibrant and engaging campaigns.
The Ogee Platform™ works at the inflection point found at any stage in the lifecycle of a business, from start-up to mature company, and for those being repositioned for value enhancement.
Our Ogee Platform™ delivers economies of scale and time saved by augmenting the efficiencies created when you begin with an approved tone, strategy, voice, and more.
What is your unique value? Identify and communicate your competitive advantages through key messages; define gaps between internal and external perceptions and opportunities for growth.
Drill beyond the usualsuspects (price, quality,number of years in business)and uncover what really sets you apart.
What are they saying about you? Find the people that make up your markets. Listen to what they have to say, and create meaningful dialogue. Smart use of social strategies is an integral part of TMG’s digital communication efforts.
Set your agenda and tell your story not for the sake of conversation, but to achieve specific goals.
What do you look and sound like? Ensure consistent brand experiences across digital and traditional platforms with intelligently crafted visual and communication strategies.
Great creative is not so great if it doesn’t communicate the right brand position.
How can your staff effectively communicate and implement your marketing strategies? TMG strategists facilitate training of key internal staff on delivery of brand messages and execution of usage guidelines.
Transform your staff into brand advocates.
Where will they find you? TMG digital designers and search specialists build responsive, simple-to-navigate sites in a variety of CMS platforms for easy updating of timely, relevant content.
Speaking of content, if visitors find your messaging irrelevant, no one wins.
How do they see you? A logo and identity system sets the tone and standards for all marketing tactics. Our designers and brand strategists give life to your brand.
A logo is not a brand and a brand is much more than a logo.
How will you reach them online? TMG web designers, search experts, and strategists integrate multiple digital efforts including paid search, SEO, email, and more. What’s more, the digital programs we recommend never stand apart. They are always fully aligned with traditional offline marketing tactics.
Build a library of relevant content and publish through multiple channels.
How great do you look on paper? Print is far from dead. TMG designers work closely with our strategists to extend creative strategies and content to print materials that speak in a singular voice and successfully communicate your brand.
As part of a campaign, print is still a great vehicle for driving digital traffic.
How are you creating online awareness? TMG designers and content experts work in concert to create cohesive advertising programs that extend the brand across a variety of channels.
Integrate digital with print advertising and track online response.
Where can you be experienced? Build community and industry position as guests and key influencers are immersed in the experience of your brand. TMG strategists show you the way.
Communicate what you stand for and immerse your audiences in the experience.
Explore recent work we’ve done for clients in a variety of industries. Then imagine what we can do for you.
We are proud of the company we keep. View our client list >>
Learn how TMG delivers strategies that increase revenue and marketshare. Let’s talk. Treacy Marketing Group162 West Huron Chicago, Illinois 60654p: 312.482.8900