Mindshare - MasterMind ideas from the strategists at Treacy Marketing Group

It’s About Connection

In today’s time of economic uncertainty and confusion, human connection is more important than ever.  And that’s what social media is really all about.  It’s about reaching out to peers, colleagues, friends and family in an up-to-the-minute electronic way.  It’s about keeping a conversation going in our modern world.  There’s Facebook, Twitter, Flickr, YouTube and LinkedIn.  But, what does that mean for you?

These electronic vehicles can be just one-off tactics or they can be the backbone of an effective marketing communications strategy. At the end of the day, it is still all about what you say and not how you say it.  It’s about making sure that your message is concise and well thought out and that the positioning for yourself and your company is right on target. Treacy Marketing Group is helping many of our clients navigate this new terrain – staying true to our roots of strategic thinking, but using new technology to get the point across.

We are also expressing connection the old fashioned way – through human contact.  Our First Thursday Gallery Walk and wine and cheese parties are a great chance for clients and friends to meet, interact and explore business ideas and opportunities – and appreciate art – a true expression of our shared human connection.

And, this summer, we are connecting people to food, farmers and each other through farm-to-table dinners.  The vision for A Seat at the Table is expressed through dinner clubs in a variety of unique venues – from barns to greenhouses.  To find out more or to become part of the conversation about how food connects us to the earthly source and to each other, check out our blog at www.aseatatthetableonline.com/blog.

Connect with Treacy Marketing Group on Facebook, Twitter, LinkedIn and subscribe to our Blog RSS. Tell us what you think about connection in this conversation age. How are you connecting in new ways? What old tactics will you never give up?

Photo credit: http://www.flickr.com/photos/chrisk4u/ / CC BY-ND 2.0

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  • Holiday Marketing Opportunities « Treacy Marketing Group says:

    […] Yes it’s October and yes the Treacy Marketing Group office is already buzzing with talk of our 2009 holiday marketing plans. Thanksgiving, Christmas, Kwanzaa, Hanukkah, New Year’s… no matter which holidays you celebrate, it’s all about having fun with the season, wishing Happy Holidays to your clients and strengthening relationships. […]

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