Mindshare - MasterMind ideas from the strategists at Treacy Marketing Group

Holiday Marketing Opportunities

Yes it’s October and yes the Treacy Marketing Group office is already buzzing with talk of our 2009 holiday marketing plans. Thanksgiving, Christmas, Kwanzaa, Hanukkah, New Year’s… no matter which holidays you celebrate, it’s all about having fun with the season, wishing Happy Holidays to your clients and strengthening relationships.

Here are a few tried and true tips to keep your brand visible this holiday season.

Spread the e-Cheer

Don’t wait until December to begin thinking about a holiday email marketing campaign. Start brainstorming now. The more thought that you put into your holiday message today, the more you’ll be able to bring that holiday cheer to your target audience in November and December.

Enliven a Captive Audience

Have each employee create a special holiday voicemail greeting and update your hold music to a merry medley of holiday songs for clients to enjoy. This simple, yet irresistible concept, will personalize your brand.

Tis’ the Season to Shop

Who says that holiday shopping is only for family and friends? Buy your company a holiday-related SEO keyword to drive traffic to your website during this popular sales period. This inexpensive web tactic is the gift that keeps on giving back.

George, our CBO (Chief Barking Officer), sent this greeting in 2008.

George, our CBO (Chief Barking Officer), sent this greeting in 2008.

Deck the Halls with Your Decked-Out Website

For many people, the holidays are viewed as a stressful time of year; jam-packed city streets, last-minute purchases and end-of-the-year deadlines. Help alleviate this stress for your customers by rolling out a completely redesigned website or even some updated functionality that facilitates user interactivity.

Giving is Better than Receiving

Donate to a charity on behalf of your clients. This purposeful gesture will not only build an external perception of trust and appreciation, but truly captures the significance of the holiday season.

The More the Merrier

Consider hosting an office holiday party or open house complete with all the bells and whistles of the season. Invite clients and friends to enjoy complimentary holiday-inspired cocktails and cuisine. At the heart of some healthy mingling is a happy client.

Remember: The holiday season may come just once a year, but your marketing should be ongoing and frequent.