Mindshare - MasterMind ideas from the strategists at Treacy Marketing Group

Ask George: What is an Ogee?

Dear George,

I’m very interested in TMG’s Ogee Platform and wondering if you could elaborate. Is it safe to assume the G in the logo refers to you, George?

As we all know, TMG revolves around me; it has never been decided whether the G in TMG stands for George or Group. When I first heard about the Ogee Platform I was certain everyone was talking about me and I wagged my tail in approval. However, I quickly realized I was barking up the wrong tree.

An ogee is a mathematical term used in architecture and engineering that describes the shape created when a concave arc joins a convex arc. The point of intersection, or inflection point, is where the curve changes from a negative slope to a positive slope, or vise versa.

In a business context, shifting the trajectory to a positive slope is critical. It all begins by determining why your business matters and what you intend to do about it.

If your business wants to be Top Dog, it’s time for you to re-think your mark on the curve and start making a fundamental shift to maximize your growth. I think I smell an Ogee Platform!


George is our resident office dog and an integral member or the Treacy Marketing Group team.

Email your questions to george@treacymarketing.com