Not the Same Old Crowd
Multiple luxury rental residences were establishing themselves in the same crowded Chicago market. Noted real estate developer, RMK was set to introduce a new property into that same, busy market.
How could RMK set itself apart and differentiate its new offering at 73 E. Lake Street?
Ogee Platform Solution
Rather than deliver the same-old expected imagery and language, TMG recommended messaging and visuals that delivered a fresh and vibrant spirit to create an exciting, new brand experience. We addressed the Inflection Point by positioning the property as definitive of the urban, professional, millennial lifestyle.
TMG delivered a lively and integrated campaign reflective of the brand position. Visitors were asked to submit their email to get exclusive updates. Further emails were generated from an opt-in pop-up on a newly designed website. Social media campaigns delivered a variety of offers, site photos, and postings. An email series and interactive brochure helped leasing agents stay in touch with prospects. All digital outreach was grounded in targeted SEM and SEO strategies.
Ogee Platform Value
Ongoing performance metrics indicate steady growth in engagement across multiple channels. Prospect databases continue to grow. Our hard-hitting digital strategies replaced a costly sales center, resulting in a huge reduction of pre-opening expenses and savings of over $100,000.