Kellee Johnson is an adjunct professor of public relations at DePaul University. Follow Kellee on Twitter: @KelleeJohnson.

It’s a new way of life for public relations practitioners, and it is fast-paced. One-way communication was then; two-way, 24/7 dialogue is now.

Today, conversation is happening between stakeholders, not at them. What haven’t changed are the most crucial components of any public relations initiative: planning, building a narrative, and telling a compelling story.
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