Pearlmark Real Estate Partners

Inflection Point

A recent ownership change separated Pearlmark (formerly Transwestern Investment Company) from its long-time affiliate. How should the firm communicate this conversion and develop a new and independent corporate narrative to describe itself to markets?

Ogee Platform™ Solution

TMG strategists were challenged to identify and articulate Pearlmark’s relevance, increase awareness, and allow the organization to overcome issues related to volatile markets.

Key opportunities emerged following TMG critical analysis of interviews with internal and external stakeholders and influencers. An innovative value position was articulated in conjunction with a new lexicon that empowered internal executives and staff to become a team of powerful advocates of the firm. TMG delivered a visual and editorial system of templates and graphic assets to ensure consistent delivery of value driven messaging across channels and maximize internal production efficiencies.