Tahoe Partners

Inflection Point

Tahoe Partners, a technology consulting firm working with Fortune 500 clients, recognized that commodity pricing was thwarting growth efforts and providing few opportunities to capitalize on significant intellectual capital.

Ogee Platform™ Solution

Internal research and interviews with external constituents revealed widespread respect for and awareness of Tahoe Partners’ thought leadership. Conversely, many were unaware of the breadth of services provided by the firm.

TMG shifted Tahoe Partners’ narrative from a commodity focus, based on relationships with technology partners and staff augmentation, to a consultative corporate narrative based on thought leadership and the delivery of smart, strategic solutions in tandem with expert implementation.

TMG substantiated Tahoe Partners’ value position through development of a comprehensive internal and external marketing program that showcased the firm’s dual capacity to interpret an issue and customize a Tahoe Smart solution. A visual system, key messaging, and a content curation plan were designed to ensure consistent delivery of the value platform across all channels. A robust interactive digital program allows Tahoe Partners to demonstrate its relevance through ongoing dialogue with clients, prospects, and influencers via web site, blog, e-newsletters and print communications. With the system and templates in hand, Tahoe is empowered to maximize internal resources to develop time sensitive tactics on an ongoing basis.