Mindshare - MasterMind ideas from the strategists at Treacy Marketing Group

Category: Environmental Initiatives

Many companies are moving to reduce paper usage within their office. Take, for instance, electronic billing, e-newsletters, and the widely-used email footer “Please consider the environment before printing this email.” Treacy Marketing Group is also doing our part by sending as many documents via email as possible, including design concepts as PDF.

The reality, however,  is that we are still not an entirely paperless society.

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As Treacy Marketing Group makes the transition to paperless invoicing, let us take a look at the environmental impact this one decision will make.

Americans use over 90 million tons of paper, almost 700 pounds per person, per year.  Every ton of paper you help divert from the landfill helps save 1.2 tons of greenhouse gas emissions from going into the atmosphere.  This is an effect of simply the paper we use everyday.

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