[oh-jee] a double curve, resembling the letter S,
formed by the union of a concave and a convex line

In a business context an ogee mirrors the lifecycle of every organization, from start-up to mature company. The concave and convex arcs depict growth cycles. The point of intersection is the inflection point. This important spot on the continuum of business represents significant growth opportunities that have emerged as a result of industry changes or internal shifts.

TMG strategists, designers and digital experts work with companies at an inflection point to ensure that brand and marketing strategies are built to: