Leadership

Elizabeth Treacy

President & Chief Strategist

Beth Treacy Elizabeth (Beth) Treacy founded Treacy Marketing Group in 1990 in order to provide quality marketing, advertising and public relations services to a select group of clients. Since that time, the firm has grown into a leading integrated brand strategy and execution company headquartered in Chicago.

As President and Chief Strategist, Beth oversees the development of brand strategies as well as creative execution of traditional and digital solutions for clients.

Ms. Treacy is a nationally renowned expert with nearly 30 years of experience in integrated marketing. Her professional experience ranges from the development and implementation of key campaigns for financial and professional services and consumer goods industries, to the positioning of over 750 major real estate assets across North America. Prior to forming her company, Ms. Treacy was vice president of marketing and director of communications for Rubloff, Inc. where she spearheaded marketing activities for all of that company’s office, retail, residential and mixed-use development and acquisition projects. Previously, Ms. Treacy established LaSalle Partners’ project marketing department, providing marketing for commercial real estate assets nationwide. She joined LaSalle Partners from Leo Burnett, where she worked on the Kellogg, International 7-Up and Pillsbury accounts.

Ms. Treacy has extensive international business experience and has lived, studied and worked abroad. She earned her MBA from the Thunderbird School of Global Management and a bachelor of arts in history from Colorado College. Ms. Treacy is a trustee on the board of the Chicago Architecture Foundation and a member of the board of visitors of the Nelson Institute for Environmental Studies at the University of Wisconsin, Madison. She is also a member and former president of the Auxiliary Board of the Art Institute of Chicago, as well as a member of Commercial Real Estate Executive Women (CREW) and the Economic Club of Chicago.

Beth’s firm is a certified MWBE with the City of Chicago.

Carol Septow

Strategy Team Leader

Throughout her 30-year career, Carol Septow has developed brand communication platforms for companies in a range of industries including healthcare, finance and investment, law, and non-profit. With an exceptional ability to translate complex issues and objectives into top-tier brand programs, Carol has led successful engagements for companies including American Bar Foundation, Banco Popular of North America, Prairie Heart Institute, and Vedder Price.

As Strategy Team Leader, Carol works with TMG clients to identify and articulate unique brand value and determine strategies to best engage markets. With her savvy design eye she partners with TMG’s talented creative team to ensure that brand platforms are clearly communicated throughout all channels and tactics.

Before joining Treacy Marketing Group, Carol founded and led Septow + Associates, a marketing communications firm where she oversaw development of brand strategy, creative and editorial direction, and program execution.

As a pro bono consultant with the Taproot Foundation, Carol leads diverse teams of marketers, strategists, and writers to provide brand strategy and key messaging for Chicago area non-profits in need of communications expertise.

Carol holds a bachelor of fine arts from the University of Illinois and a certificate in integrated marketing communications from DePaul University, Kellstadt School of Business.