Mindshare - MasterMind ideas from the strategists at Treacy Marketing Group

JA Glynn Private Wealth opened its doors in Chicago with veteran professionals, JoAnn Seagren and Mike Kimbarovsky. The company needed a full suite of branded marketing materials including corporate identity, business papers, and digital marketing communications. TMG worked closely with our client to ensure a seamless and successful launch.

Can a company’s brand equity be leveraged to encompass existing and new services?

Treacy Marketing Group strategists determined that yes was the answer for our client, Chicago real estate developer Focus.

Where did the journey lead us? We’re glad you asked. Learn more in our case study.

TMG is pleased to announce that it has been retained by Bluegrass International Fund to develop a comprehensive brand strategy for its EB-5 visa program.

We are pleased to announce that Treacy Marketing Group has been retained by The Hill Group. Synonymous with excellence, Hill is working with TMG as it plans for a dynamic future.

Chicago residential real estate leader M&R Development turned to Treacy Marketing Group to define the brand and visual identity for its newest multi-family property in Wilmette, Illinois. TMG’s Make Life Easy campaign introduced the lifestyle story of The Residences of Wilmette, where location, comfort and accessibility meet.
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THEN: BETH TREACY, CIRCA 1990

There was surely a disconnect between emotion and intelligence during a major engagement I was working on with one of Chicago’s top creative talents. The client had requested a simple change on a consumer package goods project that was “this close” to approval. Imagine my surprise when the creative director on the account took his shoe off and hurled it at me screaming that he was the ##**ing author of all visual and editorial content. Lucky for me, I ducked just before the offending loafer made contact with my head!
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Kellee Johnson is an adjunct professor of public relations at DePaul University. Follow Kellee on Twitter: @KelleeJohnson.

It’s a new way of life for public relations practitioners, and it is fast-paced. One-way communication was then; two-way, 24/7 dialogue is now.

Today, conversation is happening between stakeholders, not at them. What haven’t changed are the most crucial components of any public relations initiative: planning, building a narrative, and telling a compelling story.
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There is a growing place for emotion in business and marketing strategies. After years of being relegated to the wimpy and unsophisticated, the concept of feeling is being recognized as the way to engage those individual human beings who make up your target audience. Tapping into the emotion quotient requires skill in key areas. Among them are how to measure success, use design wisely, and when to balance the evocative with data.
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Beth Treacy is founder of Chicago-based Treacy Marketing Group. She lives on the Mag Mile with a feisty 18-pound Tibetan terrier and spends weekends at her small farm in Wisconsin.

February 07, 2015. By Laura Bianchi.

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Geoff Jones

Randy Africano
CEO
Vertiport Chicago
www.vertiportchicago.com

Entrepreneur, C-suite veteran, and pilot, Randy Africano is bringing his dynamic approach for creating a thriving business to Chicago as acting CEO of the city’s only heliport facility, Vertiport Chicago. Slated to open in late 2014, Vertiport Chicago will be located in the Illinois Medical District on the near south side and service helicopter flights for charter, private, emergency medical, and tourists. Randy talked with TMG about shifts that create a sustainable environment for achievement, and the profitability of morality, integrity, and ethics.

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