Mindshare - MasterMind ideas from the strategists at Treacy Marketing Group

November 27, 2018

Today we’d like to introduce you to Beth Treacy.

Beth, please share your story with us. How did you get to where you are today?
I originally came to Chicago after getting my MBA in International Marketing/Management at Thunderbird to work for Leo Burnett in their international division. I was fortunate to work on some amazing and iconic brands like Kellogg’s, Pillsbury and International 7-Up. From there, I joined LaSalle Partners (now JLL) as that real estate company’s first branding professional working on marketing efforts for class-A projects around the country. I also spent a short time at Rubloff marketing their developments in California, DC, and Chicago before starting my own branding and marketing company in 1990.

With a team of strategists, writers, designers, and planners, I formed Treacy Marketing Group to provide solutions to complex marketing problems. My company has evolved over the years to embrace new technologies and channels to help clients across a wide spectrum of industries connect the dots between their brand and business goals.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s never a smooth road! Business and the economy run in cycles. It’s a constant struggle to plan for both the up and downturns. In addition, the advancement of new technologies has made my work an exciting challenge.

Treacy Marketing Group – what should we know? What do you guys do best? What sets you apart from the competition?
Because of my personal background as well as the initial work we were known for at start-up, Treacy Marketing Group is recognized as a national expert in real estate and real estate-related (construction, architecture, etc.) marketing. We have positioned or re-positioned hundreds of class-A buildings across North America.

However, what truly sets us apart is our ability to listen, understand and create brand strategies and marketing efforts that focus on competitive advantage and move the needle for our clients’ businesses. Today, we work across a multitude of industries including education, manufacturing, construction, luxury, finance, not for profits and more. Using our proprietary product, the Ogee Platform, we develop hard-hitting strategies that connect the dots between our clients’ brand and their business goals.

What moment in your career do you look back most fondly on?
Mentoring young people and launching careers for employees who have become life-long friends and colleagues.

JA Glynn Private Wealth opened its doors in Chicago with veteran professionals, JoAnn Seagren and Mike Kimbarovsky. The company needed a full suite of branded marketing materials including corporate identity, business papers, and digital marketing communications. TMG worked closely with our client to ensure a seamless and successful launch.

Can a company’s brand equity be leveraged to encompass existing and new services?

Treacy Marketing Group strategists determined that yes was the answer for our client, Chicago real estate developer Focus.

Where did the journey lead us? We’re glad you asked. Learn more in our case study.

TMG is pleased to announce that it has been retained by Bluegrass International Fund to develop a comprehensive brand strategy for its EB-5 visa program.

We are pleased to announce that Treacy Marketing Group has been retained by The Hill Group. Synonymous with excellence, Hill is working with TMG as it plans for a dynamic future.

Chicago residential real estate leader M&R Development turned to Treacy Marketing Group to define the brand and visual identity for its newest multi-family property in Wilmette, Illinois. TMG’s Make Life Easy campaign introduced the lifestyle story of The Residences of Wilmette, where location, comfort and accessibility meet.
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THEN: BETH TREACY, CIRCA 1990

There was surely a disconnect between emotion and intelligence during a major engagement I was working on with one of Chicago’s top creative talents. The client had requested a simple change on a consumer package goods project that was “this close” to approval. Imagine my surprise when the creative director on the account took his shoe off and hurled it at me screaming that he was the ##**ing author of all visual and editorial content. Lucky for me, I ducked just before the offending loafer made contact with my head!
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Kellee Johnson is an adjunct professor of public relations at DePaul University. Follow Kellee on Twitter: @KelleeJohnson.

It’s a new way of life for public relations practitioners, and it is fast-paced. One-way communication was then; two-way, 24/7 dialogue is now.

Today, conversation is happening between stakeholders, not at them. What haven’t changed are the most crucial components of any public relations initiative: planning, building a narrative, and telling a compelling story.
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There is a growing place for emotion in business and marketing strategies. After years of being relegated to the wimpy and unsophisticated, the concept of feeling is being recognized as the way to engage those individual human beings who make up your target audience. Tapping into the emotion quotient requires skill in key areas. Among them are how to measure success, use design wisely, and when to balance the evocative with data.
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Beth Treacy is founder of Chicago-based Treacy Marketing Group. She lives on the Mag Mile with a feisty 18-pound Tibetan terrier and spends weekends at her small farm in Wisconsin.

February 07, 2015. By Laura Bianchi.

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