Avocado shag carpet: so 70s. Shoulder pads: so 80s. Digital brochures: so web 1.0. Y2K: so, well, 2000. What does it take for a trend to develop staying power and transform from buzzword into the Next Big Idea?
TMG is keeping a close eye on ‘repurposing.’ Dictionary.com does not list the word, but offers this definition for purpose: the reason (sic) for which (sic) something exists or is done, made, used, etc. It seems only logical that repurposing can be defined as a modification of the original reason for which something exists or is done, made, or used in order provide renewed value.