Acme Industries was trapped in a highly competitive, price-driven market where key decision makers were frequently young, commodity-driven purchasing agents.
How do you raise the bar when communicating with audiences primarily concerned with price?
Ogee Platform Solution
TMG uncovered a key insight: the opportunity for Acme to increase the value of its engineering expertise to elevate the positioning of its offerings. This strategy enabled Acme to shift competitive value from price to intellectual capital and experience.
To deliver Acme’s proprietary value, TMG created a visual and editorial program: Beyond Precision. In addition to ongoing content curation, the system includes a strong digital presence featuring a web site, online videos, blog, and e-newsletter template.