Case Study

BBJ Linen


Putting It All On the Table

Inflection Point
Trendsetter and industry leader BBJ Linen was at a crossroads. Its reputation was solid, but the market was becoming increasingly commodity-driven. There were critical long-range planning decisions to be made.

How do we continue to be a trendsetter in a commodity-driven market?

Ogee Platform Solution
TMG strategists and designers worked together to develop an energetic brand position delivered through an integrated platform that included a refreshed logo, key messaging, social media strategies, as well as digital and traditional marketing communications templates. Designed to communicate the brand experience while maximizing scalable efficiencies for ongoing in-house production, the templates assured a consistent presentation for trade advertising, showroom signage, truck wrapping, and a strong collateral program featuring the Create Your Own Masterpiece campaign.

Ogee Platform Value
With a brand platform that allowed them to change their story from commodity linen merchant to the ultimate resource for exquisite linens and exclusive accessories, BBJ has dramatically impacted market perception and elevated their competitive advantage. Tailored messaging and graphics enable the company to communicate value beyond price in a crowded industry.