Case Study

Bitter End Yacht Club


Inflection Point
Shifting economies had challenged the leadership of renowned Caribbean resort, Bitter End Yacht Club, to find consensus regarding critical planning decisions.

Ogee Platform Solution
TMG strategists facilitated a series of interviews with internal stakeholders and external influencers to craft updated mission and vision statements as well as an authentic brand platform. With clarity of direction and a refreshed and energized brand story, a focused marketing plan was designed to help meet aggressive business goals.

We developed internal and external communications programs that substantiate an incomparable brand experience. Supporting tactics included an enhanced website, products and promotions, trade show booth, advertising, collateral, sponsorships, and events. Equally important, a scalable system is now in place to ensure timely and efficient production of future materials.