Emerging as a separate entity from its long-time sister company, Environment Mechanical Services needed to establish its own contemporary identity, build awareness of its new name, and demonstrate credibility in the marketplace.
Ogee Platform Solution
To differentiate in a highly technical industry, TMG brand strategy and messaging for Environment focused on communicating a streamlined customer experience. Energetic and fresh creative strategies delivered smart content designed to speak in a conversational tone with target audiences. The integrated program also included naming, identity development and collateral, responsive website, email template, truck wraps, and service sticker.
Environment was able to facilitate a smooth transition from a tired and limiting brand position to one whose relevance positions the company for long-term growth and success. The company also has the digital tools to maintain a dialogue with clients and prospects through ongoing data capture programs.