Communication Strategies Launch a Channel Partner Program
Several important internal shifts needed to be made before performance management expert FortéONE could proceed with development of a major channel partner program. To empower an external business development team to communicate FortéONE’s value, leadership needed first to clarify the firm’s proprietary approach and the value of its deliverables.
Ogee Platform Solution
TMG strategists developed a two-tiered brand communications program so that 1) channel partners could easily understand the firm’s services, processes, deliverables, and results; 2) channel partners could communicate FortéONE’s value to prospects in a way that would engage and not intimidate. Key to both tiers was the emphasis placed on the results that could be realized after engaging FortéONE and its team of operational and industry leaders.
Ogee Platform Value
FortéONE is able to develop channel partner programs in multiple industries using the strong communication foundation built through TMG’s Ogee Platform™. By differentiating services from processes the firm is able to communicate its competitive advantages toward growing market share, and more easily see opportunities as they emerge.