Refreshing a Big Name
Power Construction is a high-profile player in the Chicago construction industry where sales processes have become increasingly commoditized. It emerged from the economic recession poised for growth and planning to move its corporate headquarters from the suburbs to Chicago.
How do you differentiate your company and align outdated marketing strategies with the high level of your company’s reputation?
Ogee Platform Solution
TMG recommended that trends in the construction industry toward lean methodologies provided a great opportunity for Power to position itself as the leader of this emerging business paradigm.
Existing, authentic brand attributes were identified in our research as those most sought after by the marketplace. To communicate these assets, TMG proposed an integrated branding program including carefully crafted messaging, an update of Power’s logo, retirement of the existing tagline, a video series, website revamp, and more.
Ogee Platform Value
As the result of an updated image, Power has a strong foundation to distinguish itself in a commoditized selection process where access to primary decision makers is often limited.