Multiple luxury rental residences were establishing themselves in the same crowded Chicago market. Noted real estate developer, RMK was set to introduce a new property into that same, busy market.
How could RMK set itself apart and differentiate its new offering at 73 E. Lake Street?
Ogee Platform Solution
TMG delivered a lively and integrated campaign reflective of the brand position and definitive of the urban, professional, Millennial lifestyle. Visitors were asked to submit their email to get exclusive updates. Further emails were generated from an opt-in pop-up on a newly designed website. Social media campaigns delivered a variety of offers, site photos, and postings. An email series and interactive brochure helped leasing agents stay in touch with prospects. All digital outreach was grounded in targeted SEM and SEO strategies.
Ongoing performance metrics indicate steady growth in engagement across multiple channels. Prospect databases continue to grow. Our hard-hitting digital strategies replaced a costly sales center, resulting in a reduction of pre-opening expenses and savings of over $100,000.