As the first executive helicopter facility in Chicago since the demolition of Meigs Field in 2003, Vertiport Chicago needed to own the market to ensure a successful lift off.
Ogee Platform Solution
TMG addressed Vertiport’s multiple target audiences and emerging competition with brand value messaging, identity system, and website. These and other digital marketing strategies were designed to position the facility as the industry leader in exclusive helicopter transportation for corporations, executives, emergency medical services, and aerial sightseeing. A robust launch program outlined social media, public relations, event, sponsorship, community outreach, and relationship building efforts.
Vertiport leadership has the flight plan it needs to guarantee market share, as well as mindshare, in the greater Chicago region.