Branding

Drill beyond the usual suspects (price, quality, number of years in business) and uncover what really sets you apart.

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Conversation about your company is happening between your clients, prospects, and industry influencers via a myriad of channels. How you define the heart, voice, and face of your business is critical.

  • Position your brand for market relevance
  • Identify differentiators for competitive advantage
  • Build an engaging brand story to help meet and exceed long-and short-term business goals
  • Extend messaging into customer/client experiences
  • Brand-align marketing and sales to maximize lead generation

TMG’s branding services are designed to define:

  • Competitive Landscape
  • Target Markets
  • Key Personas
  • Brand Story
  • Core Messaging and Vocabulary
  • Decision Journey
  • Marketing/Implementation Tactics

TMG CASE STUDY

How can a successful business remain relevant in today’s economy?

Read the Executive Construction Case Study »