For nearly 20 years, Treacy Marketing Group has been developing and executing integrated marketing plans for our clients. We are constantly evolving to meet our clients’ needs and the prevalence of social media today has given us an opportunity once again to expand our capabilities. As the way we communicate has changed, so have we.
Social media has broken down barriers in many positive ways, but something has caught our attention from a strategic branding perspective: planning is often eschewed for action, leading to blogs that are not designed under the existing brand, facebook pages that have mixed messages of personal and business information, and off-message tweets that all add up to a compromised brand.
In a rush to embrace new media companies have, in many cases, forgotten or diluted their brand message. We have recognized this misstep in the marketplace and are now consulting our clients on Strategic Social Media™.
How is Strategic Social Media™ different from regular social media?