John Nelson is an adjunct professor of Civil and Environmental Engineering at the University of Wisconsin – Madison. He has been a practicing professional in the field of sustainability for over twenty-five years serving companies such as Boeing, Johnson & Johnson, Genentech, Texaco and Pfizer to name a few. John is the Chairman of the Board of Visitors for the Nelson Institute for Environmental Studies and provides strategic sustainability intelligence and solutions guidance to both public and private organizations.

Here is his extended interview with Treacy Marketing Group. Continue Reading..

Dana Hokin is many things—a mother, businesswoman, artist, and philanthropist, to name a few. Hokin retained Treacy Marketing Group to develop a Brand Identity and Positioning Plan for her personal brand.

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Matt Lamb, an internationally acclaimed artist and peace activist, sat down with us to discuss his Umbrellas for Peace program. Lamb takes his widely celebrated program and travels the country and abroad, spreading his message of peace and hope. At community centers, schools and other venues, Lamb has participants paint their fears on the underside of umbrellas and their hopes and dreams on the outside of the umbrellas, often concluding in a public parade of thousands of people marching and carrying their umbrellas for peace.

Here is his extended interview with Treacy Marketing Group. Continue Reading..

Over the past 20 years, we have had the pleasure of working with many dynamic individuals from diverse industries. John Barnett, a successful physical therapist who turned his passion for building unique, high-end furniture into a career, is someone you should know… Continue Reading..