Mary Pat Knight
mpknight@leadersinspired.com
www.leadersinspired.com

THEN: BETH TREACY, CIRCA 1990

There was surely a disconnect between emotion and intelligence during a major engagement I was working on with one of Chicago’s top creative talents. The client had requested a simple change on a consumer package goods project that was “this close” to approval. Imagine my surprise when the creative director on the account took his shoe off and hurled it at me screaming that he was the ##**ing author of all visual and editorial content. Lucky for me, I ducked just before the offending loafer made contact with my head!
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Kellee Johnson is an adjunct professor of public relations at DePaul University. Follow Kellee on Twitter: @KelleeJohnson.

It’s a new way of life for public relations practitioners, and it is fast-paced. One-way communication was then; two-way, 24/7 dialogue is now.

Today, conversation is happening between stakeholders, not at them. What haven’t changed are the most crucial components of any public relations initiative: planning, building a narrative, and telling a compelling story.
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