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| Client
Spotlight |
| Parc Huron—a development of M&R Development |
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Parc Huron recently received Chicago's
first LEED Gold certification for a residential rental building. This certification is an international building certification
system which focuses on construction practices and can include anything from energy savings, water efficiency, CO2 emissions reduction,
and improved indoor environmental quality to the stewardship of resources.
Parc Huron, a development of M&R Development, is a 21-story luxury apartment residence located in the vibrant River North neighborhood. Managed by RMK Management,
the property boasts elegant condominium-quality interiors with 9.5 foot ceilings, floor to ceiling windows, generous private balconies,
and hardwood floors. The granite baths and kitchens, beautiful cabinetry, and stainless steel kitchen appliances further make it one of the most sought-after rental residences
in the city of Chicago. And now, with its recently awarded LEED Gold certification, it is a true luxury for the environmentally conscious resident.
Treacy Marketing Group was retained to develop the brand strategy for the project and designed and produced award-winning printed materials for the leasing center. We sourced 100% PCW paper (Post Consumer Waste) and printed the marketing materials with a FSC (Forest Stewardship Council) certified printer to further support the building's sustainability efforts. The property brochure was housed on a bamboo USB drive to communicate the building's unique environmental positioning. |
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| Treacy
Marketing Group also recently finished the planning and execution
of the official grand opening in late September. The event celebrated
the completion of the project as well as its LEED Gold certification
with a private event in the adjacent park showcasing local and sustainably grown cuisine. |
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| Photos
from Parc Huron's Grand Opening event. |
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View
more photos from Parc Huron's event on our Facebook page. |
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| TMG|20: 20th Anniversary Campaign |
Treacy Marketing Group is proud to announce our "20 for 20" campaign. As part of our 20th anniversary celebration, we will be donating a total of $20,000 of strategic marketing services to benefit Chicago organizations.
This opportunity is open to non-profit organizations located and serving in Chicago. Possible projects include, but are not limited to: strategic marketing consulting, brand identity services, brand marketing, graphic or website design.
To learn more or apply for this award, visit www.treacymarketing.com/20for20 |
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| During
the ongoing celebration of our 20th Anniversary, TMG continues to
host "20 Conversations" dinners for clients and friends. |
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| Photos
from recent "20 Conversations" dinners. |
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| Someone
You Should Know |
| An
Interview with Matt Lamb |
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Treacy Marketing Group was recently retained to work with Matt Lamb, an internationally acclaimed artist and peace activist, on the strategic messaging and positioning of his global artistic endeavors as well as his non-profit organization, Umbrellas for Peace. We sat down with Matt to discuss Umbrellas for Peace—how he travels the world, spreading his message of peace and hope with his widely celebrated program.
At community centers, schools and other venues, Lamb encourages participants to paint their fears on the underside of umbrellas and their hopes and dreams on the outside of the umbrellas. This liberating experience often concludes in a public parade of thousands of people carrying and sharing their Umbrellas for Peace. |
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Spotlight on
Matt Lamb
MattLamb.com
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Q:
How did you get started as an artist?
A:
"When I was 50 years old, I was told I had an incurable disease and
that I had only a few months left to live. At that point, I was
one of the most successful businessmen in my industry. I owned many
funeral homes and the company was only expanding. When I was given
this news it was a surreal feeling. I told myself that if I lived
through this disease, I would change my profession from funeral
director to an artist and spread the message of the Holy Spirit.
Everyone thought I was crazy. When the doctors discovered it was
just a severe case of mono, I went through with my ultimatum. I
sold all of my businesses and began painting. I had realized that
life is too short."
Q:
What one thing do you always carry with you on your travels?
A:
"I bring a special umbrella with me everywhere I go. I did a project
in Argentina at a school where the group paints umbrellas. Two sisters
were painting together. They painted a cloud, some designs and a
smiley face. They brought their umbrella home and were going to
continue their project the next day.
The following
day, the younger sister came back to school alone. Her sister had
been murdered the night before on their front porch. She painted
a big black hole on the umbrella to show her sorrow and her fear,
but next to this, she painted a sun. She told me that this sun was
to show her hope for the future, and her determination to help change
the world.
She asked me
to bring this umbrella with me to show everyone that this project
does work. She feels strong, hopeful and more courageous than ever.
Although she will never forget her sister, she said she will use
the umbrella project to remind her that peace, hope, love, unity
and tolerance can change the world as the Umbrellas for Peace project
has changed hers." |
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Q:
How did your career as an international artist prepare you to
become a peace activist?
A:
"Becoming a peace activist has everything to do with my experiences,
even from my career as a funeral director. In these businesses you
meet people of all cultures, experiencing many situations—from
the poorest, to the richest. These people all have their stories
of fear, hope, love, and many other emotions. The catalyst for me was when the Pentagon
commissioned me to begin an art project to help children who lost
loved ones on 9/11."
Q:
You travel extensively for your art and to spread the message of
peace. Have you visited a place in your recent travels that gives
you hope for our world?
A:
"My team recently traveled to The Netherlands, and the people involved
with our program have opened their arms to us with hope, love and
excitement for our projects."
Q:
Paint a picture of peace. What does it look like to you?
A:
"Peace to me looks like a lot of things. In a painting, you might
not be able to tell if something is a flower, a bus, a person, a
tree or a house. But peace would be all different colors working
together to create a final masterpiece. Each color I put into the
mix would be separate aspects of our world, giving the painting
itself different textures, looks and images—all contributing
to a final, complete and whole piece of artwork. This is what I
believe peace would be if it was painted."
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Read
our full interview with Matt Lamb on our
blog and visit Lamb's Chicago museum at 35 E. Illinois Street.
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Ask
George |
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 George
is our resident office dog and an integral member of the Treacy Marketing
Group team. Every issue, George answers a reader’s question. |
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Dear
George,
I know that Treacy Marketing
Group has been very generous over the years in offering its marketing
and design services to a variety of charitable organizations at little
or no cost. And now, I understand that the company is reaching out
in an even greater capacity in honor of its 20th anniversary to help
non-profit organizations with their brand strategies and positioning. What’s a
dog, like you, to make of all this pro-bono work? |
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In
today's economy, pro-bone(o) work is more important than ever.
At Treacy Marketing Group, social responsibility and community
involvement have long been part of our firm's day-to-day conversation.
The way we see it, what goes around, comes around. Our efforts
to help others help us too and are an integral part of our business.
Michael E. Porter,
the Bishop William Lawrence University Professor at Harvard Business
School, shares our sentiment, stating that organizations should
strategically choose a social issue and lend their talents to it. "No
business can solve all of society's problems or bear the cost of
doing so. Instead, each company must select issues that intersect
with its particular business," says Porter.
Over the years
we've shared our marketing talents with many organizations that
needed help. We've planned and executed events for i.c. stars, a
non-profit in Chicago with a mission to develop 1,000 community
leaders by 2020. We've also worked with Athletes Against Drugs,
the Chicago Architecture Foundation, the Art Institute of Chicago,
Redmoon Theater and many others.
Wags,
George |
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Email
your questions to george@treacymarketing.com |
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| Recent
Highlights |
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Catherine
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www.osigroup.com
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RMK
and its affiliates celebrate 30 years in the real estate business—new brand identity developed by Treacy Marketing Group.
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Treacy Marketing Group executes an external perception study for Henry Bros. Co. and positions
the company for future growth.
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Treacy Marketing Group |
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